Good Things Come in Pears

As one of the largest and most beloved food brands, we were tasked with developing a global creative campaign that was not only timeless but could crossover to multiple segments and product SKUs. Our initial focus was to increase brand awareness for the Knorr Asian product line among Asian American and Canadian women and later extended to the Halal consumer, launching their Knorr Halal line in France, Spain and Belgium. All segments later required a shift to accommodate the changing purchasing habits during Covid.

Mom’s cooking can solve anything. When it’s your turn to give comfort, trust Knorr Chicken Powder to help you turn the moment around.

CLIENT

Pears

AGENCY

Mikado

LOCATION

U.S/Canada

SERVICES

Campaign Launch
TVC Production
Photoshoot
Digital & Social Media
In-store Displays
Print

TVC Production

Additional cut: Childhood Spot

Additional cut: Adulthood Spot

Additional cut: Motherhood Spot

The campaign got extended to France, Belgium, Spain and Germany. 
We flew to Paris to produce a photoshoot and relevant digital ads from actual consumers.